Susan Korn And Doria Santlofer Elevate Girlhood Nostalgia With Rosette

Last year, the girl dinner, the comeback of bows, Barbie, two sellout tours from leading female vocalists (where up to 80,000 people sang lyrics of their childhood in unison per night), and endless girl-coded TikTok trends are just a few cultural moments that added up to one clear phenomenon: a return to girlhood. The reason? It's unclear. It could be a nostalgic craving for innocence, a long-overdue need to celebrate women and what they go through, a rightsizing or space making for the divine feminine, or all of the above. However, before this trend kicked in, designer Susan Korn and stylist Doria Stantlofer already felt a pull to celebrate the sweetness of their childhood. With a shared appreciation for tiny florals, 90s fashion (specifically, the 1996 Prada collection), and the clothing they wore as girls, Susan and Doria came together to launch their own line, Rosette. Nearly two years into running their business, the two maintain a clear vision for what comes next.