State Of The Art

Artist Ana Segovia Is Mexico's Contemporary Cowboy

The painter talks about the demystification of masculinity, the cowboy motif, and staying true to himself as an artist.


Most of us have freaked out over on-screen narratives at one point in time, perhaps shouting at the TV during an intense season finale, evoking a sensation similar to what die-hard sports fans experience when witnessing their team lose at the very last minute.

Film visuals, beyond stirring emotions, serve as a cultural mirror, shaping our attitudes, behaviors, and ideals, often blurring the line between fiction and reality, defining our perception of what is considered 'normal.' Yet, these portrayals can sometimes be limiting and detrimental to society. Few pause to reflect on how the film industry has shaped the mindsets of older generations. Thankfully, today's media is evolving, becoming more inclusive, partly driven by the rise of woke culture and the easy access to information.

Artist Ana Segovia explores the intersection between film visuals and societal norms. By reinterpreting traditional male figures like the cowboy, he challenges established norms through his art. With over 10 solo exhibitions across the US and Mexico, Segovia's work has graced prestigious venues such as the Denver Art Museum, Museo de Arte Carrillo Gil & Museo Tamayo in Mexico City.

His artistic approach involves translating black and white film stills into vibrant reinterpretations, with a focus on Mexico’s Golden Age cinema and Western genres. Segovia examines and deconstructs preconceived ideas about gender identity and the concept of masculinity through his art, and subsequently in his own life.

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