Michelle Li On Beauty, Growth, And POIRET
The New York-based stylist, writer, and creative consultant on what's beautiful to her.
By Megan O'Sullivan
Photos by Ramona Jingru Wang
Published
When it comes to beauty, everything is transient. Trends come and go, standards change, and routines shift with the newest product on the block. Despite the ebbing and flowing of said trends, there's one thing that holds true through every era and phase of the beauty industry, which is this: Without sounding too earnest, the most appealing and admirable type of beauty is not a byproduct of makeup or serums, but rather of something else. It's a palpable energy, one that is built over time. It comes from a sense of ease and confidence that, without question, comes from within and through time spent asking the question, what is beautiful?
POIRET, a niche luxury beauty brand, asks the same question. Rooted in the pioneering spirit of its namesake, French designer Paul Poiret, the brand is dedicated to redefining beauty standards by blending timelessness with modern audacity. POIRET offers a sophisticated skincare line that seeks to empower individuals to embrace their unique beauty through high-quality, transformative products.
In partnership with POIRET, we're exploring that very idea of beauty with our friend Michelle Li. The New York-based stylist, writer, and creative consultant is approaching her third decade. After spending the last one working in fashion in New York City, she has seen countless beauty trends cycle through the zeitgeist, and is now defining her own meaning of beauty.