Éva Goicochea Is Caught Red-Handed
The maude founder on EDM, 90s rom-coms, and the unsung hero of the pastry world.
By Emma Sharpe
Published
Caught Red-Handed is a monthly interview series that begs the questions: What do cool people actually consume? What are their digital vices and indulgences?
Before my Zoom with Éva Goicochea, the founder and CEO of sexual wellness brand maude, I considered putting on makeup but didn’t. It felt fruitless – I’d be speaking to a brilliant, glamorous entrepreneur who had probably already finished a dainty cup of chia seed pudding and gone for a three-mile jog in a crisp, matching Athleta set hours before I had even gotten out of bed, motivated only by the generous pour of coconut creamer I’d put in my iced coffee. Contoured or not, who was I trying to fool?
However, when I explained the gist of the Caught Red-Handed series to Éva, she laughed: “It’s funny because I’m not cool at all. And my Gen Z team reminds me of that.”
It’s a big season for Éva and her team. In early August, they launched Stay, a male desensitizing spray, and on September 12th, they debuted their first male-focused device, a vibrating ring called Band, designed for shared stimulation.