The Los Angeles-born, New York-based producer has been contributing to the film industry since he was a teenager. His new venture, FazeWorld, is the culmination of everything he's done since.
By Nicolaia Rips
Photos by Anna Koblish
Published
For Issue 04: Hacking It, Byline teamed up with Urban Outfitters and Dickies to highlight individuals who have paved their own paths and unlocked new levels in their respective industries. These creators defy the system by making their own rules, and in other words, they're Hackers.
I opened the door to the Bed-Stuy duplex that Adam Faze is currently using as his headquarters, and someone immediately grabbed my shoulders. “Are you ready for the helmet?!” asked Adam as he strapped a massive bike helmet with a camera protruding from the forehead. He explained the concept of his newest, maybe, not-yet, could be, hit TikTok show, “Bodega Run” — in 30 seconds, I was supposed to run around the “bodega” and grab items that would add up to exactly $100.
Around me, the FazeWorld rat pack prepped, Adam pointed: “Saheer [Mathrani], business partner, Kareem [Rahma], investor advisor and partner in a bunch of shows, Ari [Cagan] and Damion full-time creatives, they do a lot of the directing, shooting, editing, conceptualizing.”
And there’s Adam, the producer and studio chief of FazeWorld.
FazeWorld is a multimedia production company that deals with a new generation of content. But in some ways, Adam’s very old-school Hollywood – a handsome and charismatic wheeler-dealer who delights in setting things up (people, shows, you name it).